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7 Seconds to Success: Why First Impressions Are More Critical Than Ever in Business

7 Seconds to Success: Why First Impressions Are More Critical Than Ever in Business

Where digital interactions and rapid decisions dominate, the age-old saying "first impressions matter" has never been more relevant.

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Steve Black
Mar 17, 2025
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Let's Talk Referrals®
7 Seconds to Success: Why First Impressions Are More Critical Than Ever in Business
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Research shows that people form initial judgments within a mere seven seconds of meeting someone, making these crucial moments the gateway to success or failure in business relationships.

The Science Behind First Impressions

Our brains are wired to make rapid assessments of others, a survival mechanism that evolved over millions of years. In the modern bu…

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